Our Work/Crux
In Active Development

Crux

Status: In Active Development, Demo-ReadyAI Marketing Strategy & Copywriting
Crux
Crux, AI Marketing Strategy & Copywriting

Crux is an AI-powered direct-response marketing strategy platform. From a single product URL it produces a complete strategy foundation, research, positioning, audience insight, and belief architecture, alongside production-ready campaign assets: VSL scripts, advertorials, ad-copy matrices, sales pages, and UGC scripts.

Its research is live, not recalled from training data. It pulls same-day signals from the Facebook Ad Library, Google Ads Transparency Center, search results, and review sites, and synthesises real, source-linked customer language. A product-market-fit check and a market-sophistication diagnosis calibrate every message before a word is written.

Crux automates the research and strategy scaffolding but deliberately stops at the taste-critical decisions, naming the mechanism, picking the angle, choosing the big idea, leaving those to a human strategist. It targets DTC brands spending at scale and agencies delivering strategy across many clients.

Live · Try it

Pick a product to see the strategy build.

Positioning
The dermatologist-grade routine without the clinic markup.
Audience
Women 28-45, skin-conscious, burned by overpriced serums.
Big idea
Clinical-dose actives at a flat monthly price: the "fair-price science" angle.
Assets
VSL scriptAdvertorialAd-copy matrixSales pageUGC briefs
DTC SkincareIllustrative demo with sample data.
Pricing

The strategist you can't hire

A senior direct-response strategist costs between $150k and $200k a year and takes months to find. Crux delivers the same strategic output on demand, for a fraction of the hire.

Pilot

See the output before you commit.

≈ EGP 75,000one-time · $1,500

One full strategy run + asset stack

  • Board-grade dossier, angles, VSL, advertorials, ads
  • Red-team compliance pass
  • Credited toward your first month
Book your pilot
Operator

Strategist on demand, one brand.

≈ EGP 475,000/ mo · $9,500

1 brand · async delivery

  • Unlimited strategy runs
  • Full asset stack, every run
  • Live market read: VoC, competitor ads, SERP
  • 72-hour turnaround
Get Operator
Most popularStudio

Multiple brands, agency-ready.

≈ EGP 750,000/ mo · $15,000

Multiple brands · higher volume

  • Everything in Operator
  • Architect human review included
  • API access + white-label workspace
  • Priority turnaround
Get Studio
Agency

Holdcos, multi-seat, SLA.

Custom

Multi-seat · multiple client brands

  • White-label workspace + custom domain
  • Volume pricing & onboarding
  • Dedicated support + SLA
Book a call

How We Engage Clients

Beyond our product portfolio, we partner with companies on custom builds across Custom Software Development, Enterprise AI Systems, and GRC & Compliance Platforms. Engagement starts with a structured discovery and architecture phase before a single line of code is written. You see the system on paper, with all integrations and scaling assumptions, before approving the build.

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